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笔者在这里想提出这样一个问题:假如困扰我们企业的所有外在的、体制方面的和历史遗留的问题,在21世纪到来之前的最后一刻全部消失,我们企业所面临的一系列营销问题是否可以迎刃而解了呢?答案是否定的。企业再造成功与否的制约因素主要还是来自企业自身,同外部的客观环境没有什么必然的联系。我们的企业家如果在21世纪还无法解决企业再造的问题,恐怕不太可能再像过去一样心情坦然,甚至是慷慨激昂地把它们一揽子归咎于体制方面的原因。那样做显然有失公正。为了使跃跃欲试的企业在再造的实践中不至于走过场、走弯路甚至是开倒车,我们很有必要借鉴国外以及国内一些企业的再造实践。让我们来看看在企业再造实践中一些容易出现的错误:
Here I would like to raise the question of whether all the extrinsic, institutional and historical problems that plague our business will disappear at the last minute before the 21st century and whether a series of marketing problems facing our business are possible Solved it? The answer is no. Restrictions on success or failure of enterprise reengineering mainly come from the enterprise itself, with the external objective environment is not necessarily connected. If our entrepreneurs can not solve the problem of corporate reengineering in the 21st century, I am afraid that it is unlikely that we will feel frank and even impatient to blame them on institutional reasons like the past. That is obviously unfair. In order to make the eager enterprises in the practice of recycling do not go through the field, detours and even reverse the car, it is necessary for us to learn from foreign and domestic enterprises to reengineering practice. Let's take a look at some of the most common mistakes in business reengineering: