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来自报业间的联盟成为近一两年我国报业发展的一个关键词,而报业“内容联盟”的提出更是基于报业发展的全局所试图进行的“一个联盟对另一个联盟的竞争”。但是,从目前的发展态势来看,成立联盟的倡议受到了很大的质疑,尤其在可操作性上。本文试图就该联盟可操作性中可能存在的问题以及其所具有的积极意义进行探析。
The alliance from the newspaper industry has become a key word for the development of the newspaper industry in China in the past year or two. The proposition of the newspaper content association is based on “the competition of one alliance to another alliance based on the overall development of the newspaper industry” ". However, judging from the current development trend, the alliance initiative has been greatly challenged, especially in terms of maneuverability. This article attempts to explore the possible problems in the operability of the alliance and its positive significance.