在竞争激烈的现代经营环境中,企业的经营行为及其结果受到越来越多的公众关注。常见的情况是,企业的规模愈大,知名度愈高,公众对其关注的程度和范围也愈广。此时,企业的声誉,即在公众心目中的形象和地位,就成为影响企业生存发展和经营成败的关键性因素。一定意义上,声誉已成为现代企 In a highly competitive modern business environment, the business operations of enterprises and their results are receiving more and more public attention. Common situation is that the larger the business, the higher the visibility, the public's attention to the extent and scope of the wider. At this point, the company's reputation, that is, the public's image and status, has become a key factor affecting the survival and development of enterprises and the success or failure of business. In a certain sense, reputation has become a modern enterprise