在大国崛起的背景下,中国军工装备领域的增量空间巨大。随着国家经济体制改革的深入,“军参民,民参军”政策的推进以及武器装备的竞争性采购,国企、民企经营范围的扩张,军品项目竞标成为常态,军品市场竞争日趋激烈。本文通过对军工产品全寿命周期各个阶段如何对接市场化需求的分析,提出了军工企业对接“市场牵引”战略的一些建议。 Against the backdrop of the rise of great powers, there is huge room for incremental growth in China’s military equipment. With the deepening of the reform of the national economic system, the promotion of the policy of “participating the army and the people and participating in the army” and the competitive procurement of arms and equipment, the expansion of the business scope of state-owned enterprises and private enterprises, the bidding for military items has become the norm and the market competition in military products has become increasingly fierce. Based on the analysis of the marketization needs of all stages of the entire life cycle of military products, this paper puts forward some suggestions on the tactics of military enterprises’ docking and market traction.