这些时代不仅代表了中国乃至全球科技的发展历程,更预示着创意不断嬗变的未知前路。随着信息传播速度的加快,互联网的发展,中国消费者自我主权意识的觉醒,全民化的表达欲望的迸发,所有的品牌今天都不得不面对一个现实:企业要更加主动地和消费者沟通,而且要使用更加及时的、便捷的、快速的模式,而信息的海量也再次使得企业需要重新思考传统的品牌传播模式。 These times not only represent the development of science and technology in China and the whole world, but also foretell the unknown and forward-looking path of constant innovation. With the speeding up of information dissemination, the development of the Internet, the awakening of Chinese consumers’ sense of self-sovereignty and the burst of expressive desire of universalization, all brands today have to face the reality that enterprises should communicate more with consumers , But also to use a more timely, convenient and fast mode, and the magnanimity of information once again makes companies need to rethink the traditional mode of brand communication.