当前,企业不仅要面对国内市场的竞争,还要面对国外跨国公司的冲击。本土企业为了保持可持续的竞争优势,已深刻地认识到顾客对产品生产、营销渠道选择、售后服务等的决定力量,从而将经营观念转变为以顾客价值为导向。顾客价值是竞争优势的新来源,分析顾客价值对企业构建竞争优势的影响,对企业的发展具有重要意义。 At present, enterprises should not only face the competition in the domestic market, but also face the impact of multinational corporations abroad. In order to maintain a sustainable competitive advantage, local enterprises have profoundly realized the decision-making power of customers in product production, selection of marketing channels, after-sales service, etc., so as to change the management concept into the orientation of customer value. Customer value is a new source of competitive advantage. Analyzing the impact of customer value on the competitive advantage of enterprises is of great significance to the development of enterprises.