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美国市场研究公司GfK近日估测,受新资源的积极影响,中国植保市场(农民层面)市值为140亿美元,成为目前全球最大市场。GfK此次相比一年前的估测数值有了大幅提高(基于更全面的市场覆盖及日益增长的市场强度),显示了中国快速发展的植保市场带来的重要性及机遇。而据GfK估计,全球第二大市场巴西的市场价值约为112亿美元。为进行新的可靠预测,GfK的ProvinceTrak项目利用强大的研究手段,汇集多个政府数据集,以及公司现有的AgriInsight中国农田
The U.S. market research firm GfK recently estimated that under the positive influence of new resources, the market value of China’s plant protection market (farmer level) is 14 billion U.S. dollars, becoming the largest market in the world at present. The significant increase in GfK from the previous year’s estimate (based on more comprehensive market coverage and growing market strength) shows the importance and opportunities brought by China’s fast growing plant protection market. According to GfK estimates, the market value of Brazil, the second largest market in the world, is about 11.2 billion U.S. dollars. To make new and reliable forecasts, GfK’s ProvinceTrak project leverages strong research tools to bring together multiple government data sets and the company’s existing AgriInsight China farmland