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这是一个能触动中国民族情绪的跨国企业:它的行为让人们感情复杂, 人们对其任何行为都充满了质疑! 在捐赠价值数百万绿色照明系统仪式上,飞利浦照明副总裁伍健贤接过复旦大学副校长郑祖康颁发给他的金钥匙。之前,飞利浦的市场人员已经向台下复旦EMBA班企业老总们介绍了公司的绿色节能产品,就讲座的内容而言,是飞利浦利用复旦的讲台进行了一次科普活动。低调的伍健贤也一改往日作风,兴致所致为一宽幅荷兰郁金香的油画完成了点晶之笔。这是飞利浦向中国推销绿色概念的一部分,一切都鲜活、自然,
This is a multinational enterprise that can touch Chinese national sentiment: its behavior makes people feel complicated and people are full of questions about any of its actions! At the donation ceremony of millions of green lighting systems, Wu Jianxian, vice president of Philips Lighting, took over the Fudan University Vice President Zheng Zukang awarded him the golden key. Prior to this, Philips’ marketing staff had introduced the company’s green energy-saving products to the CEOs of Fudan EMBA classes. In terms of the lectures, Philips conducted a science popularization activity using the platform of Fudan University. Low-key Wu Jianxian also changed the style of the past, interest caused by a wide Dutch tulip painting completed the point of crystal. This is part of the Philips concept of green marketing to China, everything is fresh, natural,