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后配额时代,全世界都在担心中国服装对自己的威胁,低廉的价格、大规模的出口。一次次惹恼了山姆大叔和欧洲老贵族,于是,中国服装频繁的成为国际贸易的众矢之的,更糟糕的是,当前,中国服装业自身也在动荡不安,大浪淘沙使得服装品牌平均寿命只有短短的4个小时,内忧外患的产业格局,让很多人发出了中国服装日薄西山的惊呼。其实,没有夕阳的企业,只有夕阳的思路。那些走在产业前列的行业翘楚,他们独树一帜的错位竞争思路,为他们赢得了成功和话语权,而成功总带有相似的逻辑性。
After the quota era, the world is worried about the threat of Chinese clothing to their own, low prices, large-scale exports. Again and again annoyed Uncle Sam and the old European aristocracy, therefore, China’s clothing frequently become the target of international trade, even worse, at present, China’s garment industry itself is also turbulent, Ebb Tide makes the average life expectancy of apparel brand is only a short 4 An hour, the pattern of industry inside and outside the country, so that many people sent out the appalling apparel of Western China. In fact, there is no sunset business, only the idea of sunset. Those who walk in the forefront of industry leaders, their unique way of dislocation competition won them the success and the right to speak, and success always with a similar logic.