我国的第一家网上书店在杭州关门，上海的第一家网上商店“上海亿祥购物中心”开业仅半年就夭折了，此类破产关门事例不一而足。这一切无不在表明，笼罩在电子商务之上的迷雾始终没有拨开。迷雾在哪里？我国电子商务网站自身存在的许多需要点拨的误区集中地表现为“五重五轻” China’s first online bookstore closed in Hangzhou, Shanghai’s first online store “Shanghai billion Cheung Shopping Center” opened only half an year died, such examples of bankruptcy closed. All this shows that the fog enveloped in e-commerce has never been opened. Where is the fog? Many misunderstandings that exist in China’s e-commerce website itself need to be focused on as “five and five light”