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语文的外延与生活的外延其实是相等的。语言文字现象与我们的日常生活息息相关。在课堂之外,生活之中,处处存在一些语言现象,有无穷的趣味,这是开展语文实践活动的重要资源。在教学中,教师应该引导学生对这些现象进行梳理、分析和探究,激发他们学习语文的兴趣,引导他们主动进行探究,在实践中学习、运用语文。但这一点往往因为课时局限或者教师的忽视而被边缘化。以生活中丰富多彩的广告语为载体,引导学生研究其中蕴含的魅力无穷的修辞艺术,从而发掘课堂之外的课程资源,在语文实践活动中提高学生的语文素养。
The extension of language and the extension of life are actually equal. The language phenomenon is closely related to our daily life. Outside the classroom, in life, there are some language phenomena everywhere, with endless fun, which is an important resource for carrying out Chinese practice. In teaching, teachers should guide students to sort out these phenomena, analyze and explore them, stimulate their interest in learning Chinese and lead them to take the initiative to explore and practice and use Chinese. However, this is often marginalized by class hours or by teachers’ neglect. With colorful advertisement slogans in life as the carrier, the students are guided to study the infinite charm of the rhetorical arts, so as to explore the curriculum resources outside the classroom and improve students’ language literacy in their language practice.