平面设计作品在我们的生活中随处可见,大到满大街的广告牌,小到一个食品的外包装,平面设计已经融入到了我们的视觉空间以及生活环境的每一个角落。而一件完整的平面设计作品,必不可少的三大要素有色彩、图形和文字。本文主要描述这三大元素在平面设计的重要性和意义,以强调设计过程中应将三者有机结合,实现平面设计的整体效果与功能。 Graphic design works can be seen everywhere in our life, from billboards up the street to packaging of food, graphic design has been integrated into every aspect of our visual space and living environment. A complete graphic design work, the three essential elements of color, graphics and text. This article mainly describes the importance and significance of these three elements in graphic design to emphasize that the three should be organically integrated in the design process to achieve the overall effect and function of graphic design.