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随着网络新媒体的不断出现和发展,传统纸质媒体的影响力在逐渐下降,但文字和语言上的精确性使纸媒新闻在信息传播的权威性和趣味性等方面比新兴媒体更具有优势。如何将汉语言知识合理地运用到新闻中,以增加纸媒新闻的魅力,吸引更多年轻人阅读传统纸质媒体,对在与新媒体竞争中处于不利地位的纸媒来说,是一个值得探讨的问题。
With the continuous appearance and development of new online media, the influence of traditional paper media is declining gradually, but the accuracy of both written and spoken language makes it more advantageous than the emerging media in the authority and interest of information dissemination . How to apply the Chinese language knowledge reasonably to the news so as to increase the charm of the paper media news and attract more young people to read the traditional paper media is a worthwhile discussion for paper media which is in a disadvantageous position in the competition with the new media problem.