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历经20多年的发展,我国城市电视台基本上都已成为所在区域颇具实力的骨干媒体之一,承担着所在城市新闻宣传与文化建设的重要任务。近年来,随着传媒体制改革的推进,传媒竞争日趋激烈。城市电视台除了要面对收视市场开拓、广告收入分流、收视率走低、新媒体冲击等行业共同问题外,还要经受来自中央台和省级台泰山压顶的考验,生存空间逐渐变得窄小①。
After more than 20 years of development, China’s urban television stations have basically become one of the most influential backbone media in their respective regions, undertaking the important task of urban publicity and cultural construction in their cities. In recent years, with the reform of the media system, media competition has become increasingly fierce. In addition to facing common problems in the industries such as the development of viewing markets, the diversion of advertising revenues, the decline in ratings, and the impact of the new media, urban television stations have to withstand the pressure from the CCTV and provincial Taishan Peaks. Their living space has gradually become narrower.