伴随着医疗体制改革的深入,医疗宣传已经成为市场竞争中医院采取的一种策略。医院新闻宣传在为医院吸引病源、增加经济效益的同时,实现医院无形资产的增加和社会效益的创造。另外,医院新闻宣传可以帮助医院树立良好的公众形象。因此,医院应该高度重视医院新闻宣传的功能,在医院新闻宣传过程中遵循必要的原则。 With the deepening of medical system reform, medical propaganda has become a strategy taken by hospitals in the market competition. Hospital news publicity for the hospital to attract pathogenic sources, increase economic efficiency at the same time, to achieve the hospital to increase intangible assets and create social benefits. In addition, hospital news propaganda can help hospitals to establish a good public image. Therefore, the hospital should attach great importance to the function of hospital news propaganda, follow the necessary principles in the hospital news propaganda process.