论文部分内容阅读
新媒体的挑战使以前发生在金融领域的“脱媒”问题在报社得到更明显的呈现,越来越多的企业和读者不再依赖纸媒,而是跳过纸媒这个媒介直接与用户联系,或通过其他介质与用户联系。当前媒体遇到严重的“脱媒”倾向。文章侧重分析了企业、读者对纸媒“脱媒”的表现形式、成因,提出了纸媒避免或减少“脱媒”的五大策略。
The challenge of new media makes the issue of “disintermediation”, which occurred in the financial field, more obvious in the newspapers. More and more businesses and readers no longer depend on paper media. Instead, they bypass the medium of paper media and directly contact users , Or through other media and users. The current media experience a serious “disintermediation” tendency. The article focuses on the analysis of the enterprises and readers on the paper media “disintermediation” manifestations, causes, put forward the paper media to avoid or reduce “disintermediation ” five strategies.