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当每个人的眼睛都盯在房地产、科技、手机、汽车的时候,我选择了卖鱼,这的确是一个很艰难的决定,但却很踏实。优菜网倒了,但我依旧一点也不怀疑生鲜在电子商务中的巨大潜力。2012年,我开始试着以B2C模式在网上卖鱼,我活下来了,其中的一些摸索出来的经验我觉得有一定价值。一、关于产品定位我对产品的定位是:绝不做价格低廉的日常产品,做且只做中端。在初期,不做蔬菜和肉类,做且只做冻品海鲜。电商做生鲜最大的竞争对手就是当地的农贸菜市场。相比之下,我是处于劣势的,其一,传统买菜的群体集中在中老
When everyone’s eyes are focused on real estate, technology, mobile phones, and automobiles, I chose to sell fish. This is indeed a very difficult decision, but it is very practical. Youcai fell, but I still do not doubt the potential of fresh food in e-commerce. In 2012, I began to try to sell fish on the Internet in B2C mode. I survived and some of the groping experience I felt was of some value. First, on the positioning of the product I position the product is: Never do low-cost daily products, do and only do the middle. In the beginning, do not cook vegetables and meat, and do only frozen seafood. The biggest competitors for e-commerce to make fresh are the local farmers’ markets. In contrast, I am at a disadvantage. First, the traditional group of buyers is concentrated in the middle and old.