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近两年来,一些省级电视传媒面临着广告创收减速、收视份额减少、省内收视市场饱和、频道竞争加剧和产业利润减少、经济运行风险加大等问题,多年坚持的频道发展战略遭遇到事业进一步扩张的瓶颈。2006年1月,中共中央、国务院出台《关于深化文化体制改革的若干意见》(以下简称《意见》),提出加强
In the past two years, some provincial-level TV media have been facing problems such as the slowdown of revenue generation, the decrease of viewing share, the saturation of the viewing market in the province, the intensification of channel competition and the reduction of industrial profits and the increase of economic risks. Further expansion of the bottleneck. In January 2006, the CPC Central Committee and the State Council issued “Several Opinions on Deepening the Reform of the Cultural System” (hereinafter referred to as the “Opinions”) and proposed strengthening