近年来,一些知名品牌都开始通过更换标志来扩大产品更广泛的知名度,以达到抢占国内外市场的目的。本文通过分析这些品牌变脸前后,其标志的字体选择、色彩表现和图形设计等方面的异同,并分类归纳其特点,旨在给标志设计提供一些指导性建议。 In recent years, some well-known brands have begun to expand their products by replacing the logo more widely known in order to achieve the purpose of seizing domestic and foreign markets. This paper analyzes the similarities and differences between the brandfaces before and after the face-to-face changes, the font selection, the color performance and the graphic design of the brands, and classifies the characteristics of the facets to provide some guiding suggestions for the logo design.