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县域特色旅游产品推介平台,可以充分展示县域范围内旅游产品的特色,有效减少同类同质旅游产品的干扰,可以让旅游者有针对性地系统完整地接收到县域范围内的旅游讯息,但同时也要注意过分的地域性会导致产品特色欠缺,产品更新慢,信息流碎片化严重,同类竞品恶意竞争,后续发展动力不足等情况发生。笔者通过实验性的搭建“大涟水”特色旅游类APP,简要探究了县域特色旅游产品推介平台的搭建。
County characteristic tourism product promotion platform, can fully display the characteristics of tourism products within the county, effectively reduce the interference of homogeneous travel products, allows tourists to systematically and systematically receive tourism information within the county, but at the same time Also pay attention to the excessive geographical nature will lead to the lack of product features, product updates, fragmentation of information flow serious competitors competing maliciously, lack of follow-up development momentum occurs. The author tentatively explored the establishment of the promotion platform of featured tourism products in counties through the experimental establishment of the APP “Feature Travel APP”.