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新媒体时代下,广告设计教学的改革亟待推进和创新思考。本文认为,广告设计教学的改革可以从教学适应新媒体技术,广告设计大赛的激励作用,新媒体感知能力的培养,多方位建立实习模式,建立一支高素质的师资队伍这五个方面来探讨。学校要基于新媒体环境建立新型的实践教学体系、结合教学目标提升新媒体校内学校和校外实践的机会,提高学生的综合能力。
Under the new media age, the reform of advertisement design teaching urgently needs to be promoted and innovative thinking. This paper argues that the reform of advertising design and teaching can be adapted from the following five aspects: teaching to adapt to the new media technology, advertising design competition incentive, training of new media awareness, multi-directional establishment of internship model, the establishment of a highly qualified teaching staff . Schools should establish a new type of practical teaching system based on the new media environment and improve the students’ comprehensive ability by improving the chances of practicing new schools and extracurricular activities within the new media based on the teaching objectives.