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承担社会责任,传递人文关怀,促进社会和谐,引领主流价值是大众传播的定位基石。民生新闻作为大众媒体中重要的组成部分,对人民的生活、舆论的发展走向有着重要深远的影响,而民生新闻主播作为民生新闻节目的重要一环,其一言一行无不左右着观众的立场观点和价值取向,因此民生新闻主播积极承担社会责任的影响不容小觑。本文就将简要分析民生新闻主播承担社会责任的必然性和几大实践方向。
It is the cornerstone for the mass media to shoulder social responsibility, deliver humane care, promote social harmony and lead the mainstream value. Livelihood news, as an important part of the mass media, has an important and far-reaching impact on people’s life and the development of public opinion. As an important part of the livelihood news program, the livelihood news anchor all walks the audience’s standpoint And value orientation, so livelihood newsreaders actively assume the impact of social responsibility should not be underestimated. This article will briefly analyze the inevitability and several practical directions for Minsheng Newsreader to undertake social responsibility.