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突发事件的舆论引导是中国进入社会转型期以来面临的重大课题之一。正确引导舆论、恢复民众信心、维护社会稳定成为突发事件处理之外的另一紧要任务。舆论学者、中国传媒大学新闻系副教授唐远清博士针对突发事件的舆论引导作了全面的分析。他认为,在当前的网络社会下,“突发事件呈现一些值得忧虑的新特点,增加了舆论引导的难度”。针对新形势新特点,他提出办好新闻发布会、积极利用官方微博等网络形式和提高民众媒介素养三条建议。
The public opinion guidance of emergencies is one of the major issues China has faced since it entered the social transition period. Correctly guiding public opinion, restoring public confidence and safeguarding social stability have become another important task beyond the handling of emergencies. Public opinion scholar, Communication University of China, Associate Professor Tang Yuan-ching, director of public opinion for the incident led a comprehensive analysis. In his opinion, in the current online society, “emergencies present some new characteristics worthy of concern, which increase the difficulty of public opinion guidance.” In response to the new situation and new features, he proposed to hold a press conference, actively make use of the official microblogging and other forms of networking and improve people’s media literacy three recommendations.