近年来,随着电视产业功能的迅速推进,“电视品牌”这个概念已被越来越多的人所认知并重视。实施“品牌战略”、打造“品牌栏目”,已成为目前众多电视台应对挑战,提升自身竞争力的首要举措。地方电视台受经济、地理等多种因素的制约,在打造自己的品牌栏目,占领市场竞争的制高点 In recent years, with the rapid promotion of the function of the TV industry, the concept of “TV brand” has been recognized and valued by more and more people. The implementation of “brand strategy” and the creation of “brand columns” have become the primary measures taken by many television stations to deal with the challenges and enhance their own competitiveness. Local television stations are subject to many factors, such as economy and geography, creating their own brand portfolio and occupying the commanding height of market competition