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国内媒体办的社区报,为何总是摆脱不了都市报的影子?为何社区报难以融入社区,且社区居民少有参与?社区报对传统媒体转型究竟是“救命稻草”还是“致命稻草”?本文在厘清社区报本质和内涵的基础上,检视了国内社区报发展的过程与现状,进而提出了社区报转型的必要性和可能路径,即以互联网思维为突破口,打造社区成员主动参与、更具归属性的综合性社区平台。
Why the community newspaper to get rid of the shadow of the Metropolitan Daily? Why is community newspaper difficult to integrate into the community, and community residents rarely participate in? Community newspaper on the transformation of traditional media is “life-saving straw” or "fatal straw On the basis of clarifying the essence and connotation of community newspaper, this article examines the process and current situation of the development of domestic community newspaper, and then puts forward the necessity and possible path of social newspaper transformation, that is, using internet thinking as a breakthrough to build community members’ initiative Participate in, more attribution of a comprehensive community platform.