带货销售的一个案例胖胖经理是一奶粉厂家的区域经理,年底被派到湖南开拓市场。经过一轮市场考察,决定首先开拓湘潭市场。在选择经销商上,胖胖经理确实费了一番周折。胖胖经理原想,自己厂家的奶粉在湖南市场可以说是一个新产品,没有知名度,要找大经销商做自己的产品是不可能的,于是就决定专门找不大不小的经销商。可跑了一个星期市场,也谈了不少经销商,但没有一个经销商对他的产品感兴趣,理由是尽管你的产品利润比较高,但在湖南市场没有知名度,不好销,风险太大。无奈,胖胖经理只好去找大一点的经销商试一试,跑了几个经销商,只有一个叫周老板的经销商有点感兴趣。原因是周老板做了几个畅销产品的湘潭市场总代理,其中有一个产品是生产厂家在武汉的方便 A case of sales of goods fat manager is a regional manager of milk powder manufacturers, was sent to Hunan at the end to open up the market. After a round of market research, decided to open up the market in Xiangtan. In the choice of dealers, fat managers really took some twists and turns. The original fat manager thought, his own factory in Hunan milk powder market can be said to be a new product, there is no visibility, to find a big dealer to do their own products is impossible, so I decided to look for not too small dealers. Can run for a week market, but also talked about many dealers, but not one dealer interested in his products, the reason is that although your product profit is relatively high, but the market in Hunan is not known, not easy to sell, risk too Big. Helpless, fat manager had no choice but to find a bigger dealer to try, ran a few distributors, only one week old boss’s dealer a bit interested. The reason is that Zhou made several best-selling products in Xiangtan market distributor, which has a product manufacturer in Wuhan convenience