读了《中国档案》杂志第六期刊登的桂怀谋《也该为自己做做广告》一文（下称桂文）后，深为《中国档案》杂志有这样忠实的读者所感动。感动之余，也想为《中国档案》杂志进一言：“还是慎做广告好”。首先，要找准做广告的对象，不能无的放矢。向谁做广告？取决于刊物的性... After reading the sixth issue of China Archives, Gui Huai Mou also published an article entitled “Doing Advertising for Yourself” (hereinafter referred to as “Gui Wen”), he was deeply touched by such loyal readers as China Archives magazine. Touched, but also want to “China Archives” magazine into a word: “or cautious advertising.” First of all, to identify the target of advertising, can not be targeted. To whom do you advertise? Depends on the nature of the publication ...