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微博作为一种社交网络平台,因其信息共享、便捷迅速、互动性强、开放性高,已经成为信息交流的主要方式。而作为新媒介的政务微博对于社会管理创新的价值主要体现在四个方面,一是有利于推动政府信息公开;二是有利于促进官民良性互动;三是有利于政府广泛听取民意;四是有利于政府掌控引导舆情。当前,我国的政务微博呈蓬勃发展之势,但也存在一些亟待完善之处。应从提高政务微博的公共服务意识入手,从增强其公共性、实效性、规范性和互动性等方面不断提升政务微博的质量和水平,以推动社会管理创新不断取得新发展。
As a social networking platform, microblogging has become the main mode of information exchange because of its information sharing, convenience and speediness, strong interaction and openness. As the new medium of government microblogging for social management innovation value mainly in four aspects, one is conducive to promoting the disclosure of government information; second is conducive to promoting the healthy interaction between government officials and civilians; third is conducive to public opinion to listen to the public a wide range; fourth is Help the government control public opinion. At present, the microblogging of our country’s government affairs is flourishing, but there are still some problems to be improved urgently. We should start with improving the public service awareness of the government microblog, and constantly improve the quality and level of the government microblog from the aspects of enhancing its publicity, effectiveness, standardization and interactivity so as to promote social management innovation to make new progress.