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品牌形象是品牌的核心,是品牌价值的来源。本文将基于品牌形象及其构成要素的相关理论研究,具体分析其在快时尚的服装品牌ZARA中的具体应用。
Brand image is the core of the brand, is the source of brand value. This article will be based on the brand image and its related elements of the theoretical research, a detailed analysis of its fast-fashion clothing brand ZARA concrete application.