2007年下半年以来,“物价上涨”成为中国快速消费品领域最敏感的话题之一。在此期间,不少企业对价格的关注度甚至超过了对奥运的关注度。面对成本上涨、毛利锐减、盈利率下降的压力,很多企业不得不进行价格体系的调整。 Since the second half of 2007, “rising prices” has become one of the most sensitive topics in China’s fast moving consumer goods industry. During this period, many companies even paid more attention to the Olympic Games. The face of rising costs, sharp drop in gross profit, the pressure of falling interest rates, many companies have to adjust the price system.