近年来,中间商企业不断发展壮大,中间商自有品牌也随着中间商的成长为消费者所熟知,并逐渐在市场中占有一席之位。本文通过中间商与消费者、制造商和自身发展的三大主要线路对中间商发展自有品牌的问题进行了探讨,并对相关问题提出有利的建议和可行性措施。 In recent years, brokers continue to grow and develop, brokers own brand also with the growth of brokers as consumers are well known, and gradually occupy a place in the market. This article explores the problems of middlemen developing their own brands through the three major routes of intermediaries, consumers, manufacturers and their own development, and puts forward favorable suggestions and feasible measures to the relevant issues.