每一种图书的出版都是一次新的挑战,对于决策者而言,从选题策划、书稿整理、装帧设计、定价、印数、营销方式、投放市场的时间等等,都体现着决策者的智慧、经验,其中还不同程度地表现出其气质、个性和风格,然而,即使是最有经验的决策人,也并不永远是常胜将军。如果说他们成功的机会比一般人多一些的话,只不过说明他们比一般人更善于谋划、规避风险而已。 但是,投资者和决策者都希望寻求一条成功之路,希望以最小的成本获得最大的回报。可是,图书这种个性化的产品,变化无常的市场环境,往往事与愿违。一些刚刚步入主要领导岗位的决策人,亟希望 Every kind of book publishing is a new challenge. For decision-makers, from the selection of topics, book finishing, design, pricing, printing, marketing, time to market, etc., all reflect the decision makers Wisdom, experience, but also to varying degrees show its temperament, personality and style, however, even the most experienced decision makers, it is not always a victorious general. If they say that they have more chances of success than the average person, they only show that they are better at planning and avoiding risks than the average person. However, investors and policymakers all want to find a way to success in the hope that they will get the maximum return with the least cost. However, books such personalized products, changing market environment, often contrary to expectations. Some policymakers who have just stepped into major leadership positions should urgently hope