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广告人和媒体人常说:广告是经济的晴雨表。2016年上半年宏观经济的上行发展再次加速了传统媒体与新媒体的融合发展,作为广播广告行业的带头人,必将与广播媒体一同开拓新兴媒体领域,同时延续广播传统媒体的地位与影响力。推动广播广告行业规范化再发展杨洪丰中国广告协会会长2016年上半年,经济的发展带动了广播广告市场的增长,看到了市场发展和品牌建设与广告的密不可分,聆听到广播广告更有力量的声音,这是对广播未来发展的信心和对广播广告人长期以往努力的肯定。
Advertisers and media people often say that advertising is a barometer of the economy. The macroeconomic upturn in the first half of 2016 once again accelerated the integration of traditional media with new media. As a leader in the broadcast advertising industry, it is bound to open up new media fields together with the broadcast media while continuing to broadcast the status and influence of traditional media . Promoting Standardization and Redevelopment of Broadcasting and Advertising Industry Yang Hongfeng President of China Advertising Association In the first half of 2016, the economic development drove the growth of the broadcasting advertising market. It saw the market development and brand building being closely linked with advertising and listening to the more powerful advertising Voice, which is the confidence in the future development of radio and affirmation of the long-term efforts of radio advertisers.