交通诱导是解决因交通事故引发的交通拥堵的重要措施。但要让驾驶员按照诱导路径行驶,充分发挥引导性交通诱导措施的作用,则要保证诱导措施的可靠性。考虑驾驶员个人特性,对事故条件下驾驶员路径选择进行情景假设,设置调查问卷,并将问卷结果用于诱导决策的确定。对调查结果进行数据拟合,得到符合驾驶员意愿的诱导分流模型。依据模型制定的诱导方案更加符合驾驶员的心理预期。 Traffic induction is an important measure to solve traffic congestion caused by traffic accidents. However, in order for the driver to follow the guidance route and give full play to the role of guiding traffic guidance measures, the reliability of the guidance measures should be guaranteed. Considering the driver’s personal characteristics, the scenario hypothesis of driver’s route under accident conditions is set, the questionnaire is set, and the result of the questionnaire is used to induce decision-making. The data were fitted to the survey results and the induced diversion model was obtained according to the driver’s intention. The induction program based on the model is more in line with the driver’s psychological expectations.