论文部分内容阅读
房地产项目管理是工程项目管理的一个分类,是房地产项目的管理者运用系统工程的观点、理论和方法,对房地产项目的建设和使用进行全过程和全方位的综合管理,实现生产要素在房地产项目上的优化配置,为用户提供优质产品。它是一门应用性很强的综合性学科,也是具有很大发展潜力的新兴学科。因此,多项目管理纵向涵盖整个房地产价值链,横向涉及资源整合与规模效应,已成为房地产集团在激烈竞争中取胜的关键。
Real estate project management is a classification of project management, real estate project managers use the system engineering point of view, theory and methods of real estate project construction and use of the whole process and all-round integrated management, production factors in real estate projects Optimization of the configuration, to provide users with quality products. It is a comprehensive subject with strong applicability and a new emerging subject with great potential for development. Therefore, the vertical management of multi-project management covers the entire real estate value chain, and horizontal integration of resources and economies of scale has become the key to the success of the real estate group in fierce competition.