论文部分内容阅读
经过20多年的发展,中国电信企业的竞争已从基于业务层面的竞争转变为客户层面的“价值链竞争”,电信企业关注的核心竞争力也从规模投资实力转向市场营销能力。
After more than 20 years of development, the competition in China’s telecom companies has shifted from business-level competition to customer-level “value chain competition.” The core competitiveness of telecom companies has also shifted from the scale of investment to the marketing capability.