相似一件首饰，在普通柜台卖1000元，在周大福专柜则要卖到1200元，在卡地亚专卖店则卖4000元，这就是品牌价值的差别。调查数据显示，品牌和非品牌之间的利润最小也要相差50%，这部分差值是品牌带给企业的超额利润。我国近年新掘起的珠宝企业平均寿命只有10年，而卡地亚、蒂凡 Similar to a piece of jewelry, selling 1,000 yuan in the ordinary counter, Chow Tai Fook counter will have to sell 1,200 yuan, while the Cartier stores sell 4,000 yuan, which is the difference between the brand value. Survey data show that the minimum profit between brands and non-brands have a difference of 50%, this part of the difference is the brand to the enterprise excess profits. In recent years, the newly found jewelery enterprises in China have an average life expectancy of only 10 years, while Cartier and Tiffany