本书以山东六和集团利用服务营销的理念,为企业赢得较大的生存和发展空间的真实案例为主线,就市场调研、产品开发、定价策略、渠道开发与管理、和以服务为核心的促销方法,进行了深入的探索和解剖,使书本知识变得生动、富有操作性和实战性。适用于企业内训和相关行业的培训。 This book uses the service marketing concept of Shandong Liuhe Group as the main line of real cases for enterprises to gain greater living and development space. With the market research, product development, pricing strategy, channel development and management, and service-oriented Promotion methods, conducted in-depth exploration and dissection, so that the book knowledge becomes vivid, full of operational and practical. For internal training and related industries training.