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本文从鲍德里亚的“消费社会”理论入手,论述了我国新闻传媒消费主义的若干表现,继而探究了我国传媒产生消费主义的原因、传媒和消费主义的关系,最后指出应该理性的看待传媒的消费主义,认识到消费主义是一种必然,肯定其积极意义的同时,也应看到传媒消费主义的消极影响,传媒要正确引导消费,营造健康、合理的消费氛围,提高公众的消费品味,避免享乐主义。
This article begins with Baudrillard’s “Consumption Society” theory, discusses some manifestations of the consumerism of the news media in our country, then explores the reasons for the consumerism of the Chinese media, the relationship between the media and consumerism, and finally points out that it should be viewed rationally Consumerism in the media, recognizing that consumerism is a necessity, affirming its positive significance, we should also see the negative impact of media consumerism, the media should guide the correct consumption, create a healthy and reasonable atmosphere for consumption, improve public spending Taste, avoid hedonism.