丹麦跨国企业维斯塔斯一直是世界风电设备的领跑者。一百多年的发展历史让维斯塔斯拥有了深厚的技术积淀,在全球各个地区的成功经营,也令其总结出了一套行之有效的经营模式。但这家在全球纵横驰骋的跨国公司在中国的发展却一波三折。当全球化经营模式遭遇中国风电大规模发展的速度,维斯塔斯并没能乘风而上。伴随着中国风电市场的迅猛发展以及本土企业的快速崛起,维斯塔斯不仅 Danish multinational Vestas has been the world leader in wind power equipment. One hundred years of history of development so that Vestas has a profound accumulation of technology in all regions of the world, the successful operation, but also make it summed up a set of effective business model. However, the development of this global multinational company, which is racing its way across the globe, has been going through twists and turns in China. Vestas did not get into the wind when the globalized business model experienced the large-scale development of wind power in China. With the rapid development of China’s wind power market and the rapid rise of local enterprises, Vestas not only