Leads、Source、Data Cleansing,EDM、SMS、Database CRM总是伴随一群术语出现,显得高深莫测。究竟什么是CRM,品牌凭什么该尊重甚至仰视它?CRM,俗称Customer Relationship Management,即客户关系管理。从字面上来看,是指企业用CRM来管理与客户之间的关系。在不同场合下,CRM可能是一个管理学的术语,可能是一个软件系统,也可以是一整套营销方案。而 Leads, Source, Data Cleansing, EDM, SMS, Database CRM is always accompanied by a group of terminology, it is unpredictable. What is CRM, what brand should respect or even look up to it? CRM, commonly known as Customer Relationship Management, that is, customer relationship management. Literally, it refers to the enterprise CRM to manage the relationship with the customer. On different occasions, CRM may be a management terminology, may be a software system, it can be a set of marketing programs. and