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非处方药(OTC)是药品中一种特殊的商品,在当今的医药市场经济环境下,走品牌化道路已成为OTC医药企业做大做强的必经之路,竖立良好的品牌形象,是企业成功之道。本文从七个方面阐述企业应如何塑造品牌,建立知名度。
Over-the-counter (OTC) drugs are a special commodity. In today’s pharmaceutical market economy, taking the brand road has become the only way for OTC pharmaceutical companies to become bigger and stronger. Erect a good brand image is a success Way. This article elaborates how enterprises should shape their brands and establish their fame from seven aspects.