星巴克中国2012年1月31日凌晨在其官方微博上发布声明,称在中国大陆部分饮料产品价格将有所上涨。在该声明中,涨价的主要原因被归结为“营运成本等因素的变化”。业内人士认为,成本上升是星巴克涨价动因之一,但更关键的是,国内缺乏像星巴克一样优秀的连锁休闲品牌,消 Starbucks China released a statement on its official Weibo in the early morning of January 31, 2012, saying that the price of some beverage products in mainland China will rise. In this statement, the main reason for the price hike is attributed to “changes in operating costs and other factors.” The industry believes that the cost increase is one of the reasons Starbucks prices, but more crucially, the lack of domestic like Starbucks outstanding chain casual brand, consumer