电视观众手里摆弄着笨拙的遥控器,心里渴望着更加丰富的点播节目。到了苹果出手搅乱电视业的时候了。史蒂夫·乔布斯掩饰不住自己的沮丧。当有人在2010年的一次技术会议上问他苹果是否会将目光转向电视时,他怒气冲冲地批评起了电视。有线电视和卫星电视公司制造的机顶盒廉价而原始,“扼杀了所有创新的机会,”他愤怒地说。电视观众给困在了“满满一桌子遥控器、一大堆盒子和一个个不同的界面”当中。这个技术上的混乱局面召唤着苹果用一种漂亮的产品扫清一切。但是乔布斯却宣称,他不知道自 TV viewers clutched awkward remote controls, craving for a richer on-demand program. It’s time for Apple to mess up the television industry. Steve Jobs can not conceal his frustration. When someone asked him in a tech conference in 2010 if Apple would turn to television, he angrily criticized television. The cheap and original set-top boxes made by cable and satellite companies “stifle all the opportunities for innovation,” he said angrily. TV viewers trapped in “a desk full of remote controls, a bunch of boxes and a different interface.” This technically chaotic situation calls for Apple to clean it up with a beautiful product. But Steve Jobs claimed that he did not know