如果服装品牌只是在线上,没有线下的门店来做支撑的话,也是没有未来的。所以说,真正有未来的企业,是要让自己的两条腿跑起来。以淘宝、天猫为首的线上平台的引流成本正变得越来越高。也就是说,每获得一个新用户,商家付出的成本要比以往高许多。而一切商户的核心,就是留住老用户,以及获得更多新用户。这些成本甚至已经超过了在三四线城市开一家实体店的成本。由此,服饰淘品牌开始了线下落地的尝试。自去年7月茵曼启动茵曼+千城万店计划以来,短短8个月,签约超过200家,截至去年底盈利店铺达80%,有20%提出开二店申请。 If the clothing brand is only online, there is no offline store to do the support, then there is no future. So, the real future of the business, is to make their own two legs running up. Drainage costs for online platforms such as Taobao and Tmall are becoming higher and higher. This means that every time a new user is acquired, the cost to the merchant is much higher than before. And the core of all business is to retain old users, and get more new users. These costs have even exceeded the cost of opening a physical store in third- and fourth-tier cities. As a result, apparel Amoy brand started a fall attempt. Since Inman started Yin Man + Thousands and Ten Thousands and Ten Thousands Store Projects in July last year, it has signed more than 200 contracts in just eight months. As of the end of last year, 80% of profitable stores and 20% have applied for opening two stores.