大学生作为一类特殊的消费群体,一直是企业和社会关注的对象,他们的消费行为,直接影响他们的人生观和价值观,对他们的学习、生活,乃至日后的工作、成才都有重要的影响。文章以高职生为主要研究对象,了解他们的消费情况,以便更好地引导他们养成健康合理的消费行为和消费心理,培养他们具有良好的思想品德。 As a special kind of consumer groups, college students are always the objects of concern to enterprises and society. Their consumption behaviors have a direct impact on their outlook on life and values, and have an important influence on their study and life as well as their future work and talents. . Articles to vocational students as the main object of study to understand their consumption, in order to better guide them to develop healthy and reasonable consumer behavior and consumer psychology, develop them with good moral character.