1.经销商为了完成年度销量任务而窜货 现在大多数产品都趋于市场饱和,微利迫使厂家用增加销量来降低成本,以此来抗衡竞争对手。于是,有的厂家将其销量压力转嫁给经销商,盲目给经销商加压加量。 也有的厂家认为,经销商压力越大就越努力。销量任务如果定低了,经销商就不会努力扩大市场。为了挖掘经销商的潜力,销量目标也就越定越高。 为了促使经销商完成销量任务,厂 1. distributors in order to complete the annual sales tasks and channeling goods Now most of the products tend to market saturation, profit marginalization allows manufacturers to increase sales to reduce costs, in order to compete with competitors. As a result, some manufacturers will be the pressure on their sales to dealers, blindly to the dealer pressure plus volume. Some manufacturers believe that the greater the pressure on dealers to work harder. If the sales mission is set low, dealers will not strive to expand the market. In order to tap the potential of dealers, the sales target will be higher and higher. In order to promote the dealer to complete sales tasks, plant