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跨国洋啤的征伐之路近年来,中国啤酒市场消费量持续上升,2003年更是达到2500万吨,超越美国成为世界上最大的啤酒消费市场。中国啤酒市场的容量、人均购买力所形成的利润诱惑,让任何资本都无法拒绝,国外各路英豪及幕后玩家大举征伐的步子越来越快。中国啤酒市场群雄争霸的过程中,随着许多偏居一隅的地方小诸侯纷纷缴械,跨国巨头SAB、英博、AB渐成三足鼎立之势。
In recent years, China’s beer market consumption continued to rise in 2003 reached 25 million tons, exceeding the United States to become the world’s largest beer consumer market. China’s beer market capacity, the profit per capita purchasing power formed by the temptation, so that any capital can not be rejected, foreign tycoons and behind the scenes of large-scale conquests pace faster and faster. In the course of the hegemony of the Chinese beer market, as many small capitals who live in a corner have disarmed, multinational giants SAB, InBev and AB have gradually become the three pillars of the trend.