随着中国经济的持续发展,人们收入水平的不断提高,城市零售商场开始呈现出了典型的“购物中心化”的发展趋向。一方面,新建项目在单体面积上比以往有显著增加,在业态组合方面都积极引入购物功能以外的多元化业态;另一方面,旧有的商场项目开始进行业态调整,积极引入餐饮、娱乐等商家,以满足消费者复合化的需求发展。相比较而言,购物中心在功能组合方面与百货公司相比有相当的优势,也必将是未来零售商场的发展 With the continuous development of China’s economy and ever-increasing income levels, urban retail stores have begun to show a typical “shopping center” trend. On the one hand, new projects in the monomer area than in the past have significantly increased in the portfolio are actively introducing diversified formats outside shopping; the other hand, the old mall project began to adjust the format, and actively introduce food and beverage And other businesses to meet consumer demand for the development of complex. In contrast, shopping centers in the functional mix with department stores have considerable advantages, but also will be the future development of retail stores