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去年6月以来,搪瓷制品从前几年供不应求,急转直下,呈现出销售疲软、企业库存骤增、资金周转不灵局面。其原因,客观上有国家宏观经济政策调整,同时主观上也反映前一段时期公司内销销售渠道只呈发散性多元市场,难以形成稳定的市场体系。一旦市场发生变化,发散性多元销售渠道就不能适应市场急骤变化,具体表现在:(1)行业内部销售渠道互相错位,作价混乱,各企业为了生存相继压价,互为碰撞,肥水外流,商业信誉下降,
Since June last year, enamel products have been in short supply since the previous years, and have turned sharply. This shows that sales have been sluggish, business inventories have increased, and cash flow is not working. The reason is that objectively there are adjustments in the country’s macroeconomic policies. At the same time, subjectively, it also reflects that in the previous period, the company’s sales channels for domestic sales were only diversified and diversified, and it was difficult to form a stable market system. Once the market changes, diversified multiple sales channels cannot adapt to the rapid market changes. The specific performance is as follows: (1) The internal sales channels of the industry are misaligned with each other, the pricing is confusing, and each company is trying to reduce prices in order to survive, collide with one another, and the outflow of fertilizers and business reputations. decline,